Why we are making this show
There is no shortage of sales podcasts. There is a real shortage of honest ones, and that is the gap this show exists to close.
Every episode starts with a real challenge. A team that will not prospect unless the manager pushes. A deal that stalled where it should have closed. A process that works on paper and nowhere else.
The conversation goes beneath the obvious answer and lands on the shift that changed it. One adjustment, not a twenty point plan.
No polished victory laps. No recycled sales theory.
Revenue rarely stalls where leaders think it does.
Most teams that miss a number respond by adding. More activity, more headcount, more tools, more AI. Adding amplifies whatever motion already exists, so a selling motion that is already broken just breaks faster.
Every guest on this show found the other answer. They found the one thing that was actually wrong, changed it, and watched the trajectory move. Those are the conversations.
Made for people who own a number
If you carry a quota you did not set, coach people who do, or answer for a forecast every quarter, this show is built for you.
Revenue leaders
CROs, VPs of Sales and chief commercial officers who own the plan and have to explain the gap.
Sales managers
The people coaching a team and hitting a number every month, which is the loneliest job in revenue.
Founders and operators
Anyone still personally responsible for revenue and tired of advice that assumes a hundred sellers.
Every episode, the same three things
A real problem
Named, specific, and recognizable. Not a topic, a situation.
What was actually wrong
The visible problem is rarely the real one. This is the part nobody says out loud.
The shift that worked
One adjustment a listener can use on Monday, from someone who has already made it.
Kristin "KK" Anderson
KK is the founder of 589 and the creator of the 2mm Shift. She has spent twenty years inside sales organizations and has evaluated more than 15,000 sellers and sales managers, which is a long way of saying she has heard the polished version of most stories and is more interested in the other one.
She co-hosts Selling Intelligence, was named to the 2024 Top 100 Global Sales Leaders by The Modern Sale, and was formerly the top-ranked Objective Management Group partner globally, out of roughly 125 partners.
Be there for episode one
One email when the show goes live. Or follow along now and watch it come together.
The manager who told you the truth when it would have been easier not to. The leader who coached you all the way to President's Club and was your biggest fan when you got there. The one who walked into the situation everyone called impossible and solved it.
You know who they are. Nominate the one who changed the game for you.