More activity
You raise the call target. Dials go up, pipeline does not. The problem was never volume, it was the first four minutes of the conversation.
Sales force evaluation and coaching
If you were out for a month, would your team still hit quota?
The answer is a sales management system, not more of you. The scorecard finds the parts you are missing.
Nine questions, and you leave with a 30-60-90 day plan to start building your system.
The 2mm scorecard
Score your team in five minutes
There are nine things that have to be true for a team to hit quota every month without heroics. Score each one honestly, then download a 30-60-90 day plan built from the three you need to fix first.
Take the scorecardThe movement
Find your shift.
Every team is two millimeters from a different number. Not a new methodology. Not a bigger swing. One small change in the right place, found with data instead of opinion.
589 is what that standard is called. The 2mm Club is where leaders practice it together. Sales, Actually is where it gets argued out loud.
The problem
More is not working.
When quota is missed, most organizations reach for more. More activity, more training, more headcount. All three are expensive, all three take a quarter to disprove, and none of them start by asking what is actually broken.
More training
Everyone goes through the methodology. The strong sellers get slightly better, the struggling ones do not move, and nobody can say why. Training assumes the gap is knowledge. Usually it is not.
More people
You hire your way out. A year and a lot of ramp cost later, the same distribution of results, because you selected against the same blind spots.
Diagnose yourself
Three questions. Then I will tell you where to start.
Answer honestly, including if the honest answer is that nothing is broken. Nothing is sent anywhere and there is no form at the end.
How it works
Diagnosis before recommendation.
Nobody gets a recommendation until there is a finding behind it, and the finding comes from data, not from a week of ride-alongs.
Evaluate
Every seller, manager and leader takes the assessment. Two to three weeks, no CRM integration, no disruption to the quarter.
Diagnose
We map competencies against your actual buyer journey to find each seller's first dip: the earliest point where their deals lose momentum, and which missing competency causes it.
Shift
You get a ranked, seller-by-seller plan: who is coachable, who is not, what to work on first, and what the smallest change worth making is.
Re-measure
A checkpoint re-assessment eight to twelve months later shows what moved and what did not. It is included in the original engagement, not billed again.
The 2mm model
Three sides, nine shifts, one quota.
A two millimeter change in a golf grip is the difference between a shank and a ball that sails. Teams work the same way. This is the whole model, not a teaser. The value was never the framework, it is knowing which of the nine you are missing.
Find more
FromA pipeline that is too small and built in burstsToPipeline that gets added to every day
- Hunting Habits: every seller derives their own daily quota and defends a protected block for it.
- Smart Hunting: AI signals, triggers and a real ICP, so the block is spent on the right names.
- The Accountability Cadence: one short weekly inspection against the math, run the same way every week.
Win more
FromA forecast built on hope and happy earsToA forecast you would bet the quarter on
- Pull the Pain: the discovery sequence that closes the first sale before anyone pitches the second.
- The Alignment Map: each seller's competencies laid against the buyer journey to find their first dip.
- The Deal Clinic: weekly live-deal coaching and a forecast scrub the manager actually runs.
Repeat more
FromGood months that do not stickToHabits that compound over years
- Team Weeks: the manager teaches their own team on the off weeks, using their own team's data.
- The Coach's Copilot: AI inside the coaching motion, producing shift plans the manager leads.
- The Operating Rhythm: the weekly system that makes all of the above survive a bad quarter.
15,000+Sellers evaluatedAcross 589 organizational diagnostics. The count keeps moving; the name does not.
21CompetenciesMeasured per seller, per manager, per leader. Not a personality test.
75,000Assessed each yearBy Objective Management Group, whose data engine sits underneath every 589 evaluation.
52CountriesAcross more than 200 industries, benchmarked since 1990.
Three ways in
Listen, measure, change.
Not three products to choose between. Three rungs, climbed in order. Start where you actually are.
Sales, Actually
Conversations with people who actually carry a quota, about what actually works. No frameworks nobody uses, no guests reading their own marketing.
FormatInterview, weekly
StatusRecording now, first episodes shortly
Costs youNothing but the drive home
Sales Force Evaluation
For the CRO, VP of Sales or owner who needs to know what they actually have before spending another dollar on it.
- Every seller, manager and leader assessed against 21 competencies
- Who can be coached, who cannot, and how long each will take
- Where the pipeline breaks, by stage and by person
- Whether your sales management layer is helping or getting in the way
- A ranked plan of what to change first, second and third
TimelineTwo to three weeks
DisruptionNo CRM integration required
IncludedCheckpoint re-assessment at 8 to 12 months
Data engineObjective Management Group
The 2mm Club
For the sales leader responsible for coaching a team and hitting quota every month. It is the loneliest job in revenue and almost nobody trains for it.
- A six month coaching residency, biweekly, ninety minutes
- Your own evaluation plus your sellers', so you start with data in hand
- The nine shifts above, one at a time, applied to your actual team
- Team Weeks on the off weeks, so your sellers get taught by you
- An AI stack you keep: prompts, assistants and the coaching rhythm around them
- Leaders from other, non-competing companies in the room with you
CadenceBiweekly Wednesdays, 11am ET
Cohort sizeEight seats, non-competing companies
IncludesLeader plus up to five sellers assessed
RequiresA paid Claude or Gemini account
Where it started
Somebody had to say it plainly.
Five hundred and eighty-nine organizational diagnostics in, the pattern was hard to miss. A leader certain they had a people problem, data that said otherwise, and a gap between the two that was small, specific and fixable the moment somebody named it.
589 exists to name it. Sometimes that means saying the team is fine and the problem is pricing. That happens more than you would think.
Kristin "KK" AndersonFounder and CEO, 589
Start here
Thirty minutes, and you will know whether this is worth your time.
No deck. Bring the quota you are missing and the theory you have about why, and we will pressure-test it against what the data usually says.