The 2mm Club
A six month coaching residency for sales leaders who coach the team and own the quota. Starts with an assessment for the leader and their sellers. Ends with a bigger pipeline and deals that close faster.
Eight seats per cohort, from non-competing companies. The founding cohort is closed.
The idea
The fix is not a bigger swing. It is a 2mm shift in the grip.
Deals do not fail because of one bad meeting. They fail because of small misalignments early in the sales cycle that compound over time. Not a new methodology, not a bigger swing. A two millimeter shift in the grip. This program teaches managers to find that shift for every seller on their team.
How it works
Your sales manager joins a cohort of eight managers from non-competing companies. Everyone starts with an evaluation from Objective Management Group: the manager plus up to five sellers. That is the MRI we coach from.
For six months they get biweekly coaching on sales leadership disciplines and selling competencies, with content they take back and run with their own team. Real reps, on their real team, on their real pipeline. And because everyone in the room comes from a different company, it is the one place they can be honest about what is not working.
Why a club
Below them, a team that needs their confidence. Above them, a VP who needs their commits. Nowhere to say “I am not sure this is working.”
The club is that place. Eight sales leaders who coach the team and own the quota, from non-competing companies, no politics, every session. It is the room they cannot get at work. That is the point.
What they walk away with
Spotting the trends and the gaps, and coaching the smallest adjustment that creates the biggest difference. Every seller gets a personal action plan in month one and six months of coaching on how to work it.
A video lesson and a ready-to-run scripted deck for every topic, built to teach in their own team meetings between club sessions. Works with any methodology, because the 21 competencies underpin all of them. Everyone retakes the evaluation at six months.
The monthly snapshot prompt, seller-facing AI assistants for every milestone, and the inspection rhythm that makes them stick. Data-built, AI-drafted, coach-led.
The AI thread
Every month, AI reads your team’s live deal data and produces a coaching snapshot: where each seller is losing momentum, rated red, amber or green, so your coaching points come from evidence rather than memory.
Then your sellers work with AI assistants built against those exact coaching points. The right discovery questions, account prep, mutual plan templates, used between sessions and inspected by you. Members leave with the full stack: the prompts, the assistants, and the rhythm to run them.
The six month arc
Every month pairs one sales management competency with the seller competencies the manager learns to coach, plus an AI point of view.
| Month | Focus | What happens |
|---|---|---|
| Before | Baseline | Role-based evaluation, sent on acceptance. |
| One | Read the MRI | The data, the course, and every seller’s action plan. |
| Two | Funnel Fix | Diagnose pipeline gaps. The early win lives here. |
| Three | Smart Hunting | AI signals and consistent, accountable prospecting. |
| Four | Discovery Drill | Why change and why now, before why us. |
| Five | Motion Mastery | Consistency, time and leverage. |
| Six | Proof Point | Re-assess, measure what moved, redefine the plans. |
The executive sponsor sees the seller results, a baseline at kickoff, progress updates and a full readout. The manager’s own evaluation is confidential coaching data.
Inside the program
Read the evaluation data the way we do, and build every seller’s action plan in a conversation that creates buy-in rather than defensiveness.
Diagnose pipeline gaps and coach real urgency on deals already in play. This is where the early win comes from.
AI market signals on where to hunt and how to differentiate, then coaching prospecting that is consistent and accountable rather than sporadic.
Deep discovery and the two-sale mentality. The buyer decides to change before they decide on you, and most sellers skip the first sale entirely.
Consistency across every motion, plus time management and leverage for the leader as well as the seller.
Retake the evaluation, measure what moved, redefine the plans, and deliver the executive sponsor readout.
Fit
The commitment
We baseline the team’s metrics at kickoff. If a manager attends the sessions, trains their team per the protocol, and the numbers have not moved at six months, we keep working with them at no additional cost until they do.
What is included
Built to pay for itself in a single saved deal, and priced for an approval that does not need a committee.
Who is in the room
Founder and CEO, 589
More than fifteen years inside hundreds of sales organizations, from B2B SaaS to manufacturing floors, most of it standing next to frontline managers trying to move a quota. The diagnostic methodology behind 589 exists because the same thing kept happening: companies bought training before anyone understood the problem.
589 organizations diagnosed and more than 15,000 sellers evaluated later, clients say the data reads like a crystal ball. Which deals will stall, and why, before anyone else sees it. It is not psychic. It is pattern recognition, and it is teachable. That is what the club teaches.
Formerly the top-ranked Objective Management Group partner globally, out of roughly 125.
The details
The 2mm Scorecard
Score your team against the nine things that have to be true to hit quota without heroics, and get a 30-60-90 day plan for the three that need work first.
Next cohort
Thirty minutes to walk through the program and make sure it is a fit. We are picky on purpose: no competing companies in the same cohort, and no spectators. Managers who join commit to attending every session and teaching the workshops to their own team on the off weeks.